Cart + Checkout Redesign
Simple design improvements to consider:
Use a visual indicator to communicate the steps
Standardize all field and form entries; mask in necessary fields (credit cards, phone numbers, etc)
Only ask for necessary information + combine where necessary
Allow all forms of payment in the cart + in the billing section
[ 1 ] Cart Improvements
Enabled the user to edit directly from the cart
Added more forms of payment to cart page
Eliminated any un-needed information and fields
Streamlined the forms for easy readability
[ 2 ] Shipping Improvements
Improved the functionality of the field entries
Designed prominent step indicators that are tappable
Added a checkbox for “Billing same as shipping”
Designed a stronger visual for shipping options
Continued with the sticky checkout button throughout the entire process
[ 3 ] Billing Improvements
Rearranged the payment method above the billing address (which is now folded in the checkbox).
Created branded buttons for Visa Checkout and PayPal
Folded the shipping information into a card-like format
[ 4 ] Review Improvements
All information is organized in a card-like manner for easy scanning
User is still able to edit shipping/billing/billing address for any last minute changes
“At Baymard we’ve tracked the global average cart abandonment rate for 9 years, and it currently sits at 69.2%.”
An Apportunity
The world today is all about the rise and grind. We all are attached to our phones on a daily basis…what if we could create some space to encourage ‘her’ to take a break and have a little fun from the grind (without being too pushy!). In the ModCloth app, I designed some concepts that came out of a session of ideation to see what those would/could look like when we communicate with her at different points of the day.
“Americans check their phone on average once every 12 minutes – burying their heads in their phones 80 times a day, according to new research.”
The Traveling Modstylist
ModCloth on the road means we can build our community wherever our customer is. It means we can get more creative about engaging our customer, creating experiences, and understanding her world better.
And very importantly, it gives us the power to include customers who can’t easily participate in the stores or even in our website - it’s an opportunity to be truly inclusive.
