ModCloth’s Apportunities

Americans check their phone on average once every 12 minutes – burying their heads in their phones 80 times a day, according to new research.
— New York Post

The world today is all about the grind. We all are attached to our phones on a daily basis…but what if we could create some space to encourage ‘her’ to take a break and have a little fun from the grind (without being too pushy!). In the ModCloth app, I designed some concepts that came out of a session of ideation to see what those would/could look like when we communicate with her at different points of the day.