FTD Companies, Inc. (FTD), also trading as Florists' Transworld Delivery is a floral wire service, retailer and wholesaler based in Downers Grove, Illinois, in the United States. FTD was founded as Florists' Telegraph Delivery in 1910, to help customers send flowers remotely on the same day by using florists in the FTD network who are near the intended recipient.
Users were not asked to fill out critical information after they had spent time looking for the perfect bouquet for the perfect person, sending them back into the same loop of searching for more flowers.
To enable users with a fast and useful way to find and order flowers quickly without any friction
I created a widget that the user would be able to see when they first hit ftd.com. The widget had 3 fields that they had to fill out:
What was the zip code of where they are sending
When they wanted to send
Occasion of why they were sending flowers
We essentially asked questions that the phone could fill out on its own leaving the user with one tap-GET FLOWERS to see what options were available at the time, place and occasion. We were able to show the user product in one click making the checkout process faster and more efficient.